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2007 Events
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January - Meet the Media: Print Journalism in the Digital Age
While radio and television have created significant competitive challenges for print journalism, today's digital social media are forcing revolutionary changes. Join us as we hear how Michigan's print media are aggressively repackaging the news to create a new industry model, a model that can successfully compete with blogs and podcasts as well as the public's unlimited access to unmediated news from anywhere in the world.
Panelists include:
Dan Eizans, Crain's Detroit Business
Tim Gortsema, Grand Rapids Business Journal
Rod Kackley, MiBiz West
Joyce Pines, Kalamazoo Gazette
When: Thursday, January 25
Registration: 11:30 a.m.
Presentation: 12 p.m. - 1 p.m.
Where: University Club
10th Floor Fifth Third Bank Building
111 Lyon, Grand Rapids
Cost: Members $25, Non-members $35, Students $20
Deadline: 1/22/07 at 5 p.m.
Submit Questions to Panelists and Speakers in Advance.
West Michigan PRSA members are integral to our success. Your participation at events is valued and important. The program committee wants to make sure your questions are answered. Submit your questions ahead of time via Survey Monkey. Click the following link to do so:
http://www.surveymonkey.com/s.asp?u=259703066067
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February - The Role of Public Relations in Branding
Mark your calendar for February 15, 2007! West Michigan PRSA will host its February program: The Role of Public Relations in Branding, featuring keynote speaker Bill Oechsler of Zondervan. As executive vice president of marketing for Zondervan, Bill will share how branding and public relations must complement each other as part of the entire marketing mix, and how the two components must work together to create a cohesive corporate identity. More event details to come.
Speaker: Bill Oechsler, Zondervan
Date: Feb. 15th
Time: 7:30 a.m. - 9 a.m.
Location: University Club (10 th floor Fifth Third Bank, downtown)
February Member Mixer
Please join your friends from Ad Club of West Michigan, AD2 West Michigan, AMA and WMPRSA as we take a break from the grind to network and converse, while enjoying great drink specials and complimentary appetizers at our monthly member mixers.
All advertising, public relations, marketing and communication professionals and students are invited to join us, even if you are not a member. Come alone or bring a friend - everyone is welcome!
McFadden's 1st Floor Platform
(58 Ionia Ave SW, Downtown Grand Rapids)
Thursday, Feb.15, 6 p.m.
Questions? E-mail admin@ad2westmichigan.org
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March - Media Training Workshop
Mark your calendar for March 15, 2007! West Michigan PRSA will host its March program, an interactive media training workshop led by Dan Spaulding of Seyferth, Spaulding & Tennyson from 11:30 a.m. - 1 p.m., at the University Club (Fifth Third Bank building). More event details to come.
New for 2007: New Online Event Registration!
http://www.wmprsa.org/Events/event_registration.htm
In order to streamline the event registration process, event attendees can now register online at the WMPRSA Web site. To register for an upcoming WMPRSA event, click on the link above and fill out the form. Prices for the event can be found on the Events page. All program reservations MUST be guaranteed with a card, however you can still pay the day of the event with a check.
In order to register over the Internet, your card has to be on file with Chapter Administrator Sue Ann Clark. Call the office at 616-336-0678 to put your card information on file, and all future registrations will be charged to that account. Contact Sue Ann for more information.
Alternately, to register by any other means, send an e-mail to admin@WMPRSA.org or call the WMPRSA hotline at 616-336-0678 or fax to 616-451-3108. |
April: WMPRSA 22nd Annual PRoof Awards Banquet!
Emceed by Brad Edwards, WOOD-TV reporter.
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Celebrate West Michigan's award-winning PR campaigns Hollywood style! Register to attend the PRoof PRemieres, a "red carpet" awards ceremony honoring the area's best in public relations. Everyday employees will be transformed into local celebrities when they take home the gold in any of the campaign or single project categories, and four shining stars will need to duck the paparazzi after they're honored with individual awards.
Where: The University Club - 111 Lyon St. SW, 10th Floor, Downtown Grand
Rapids
When: April 19, 5:45 p.m. - 9 p.m.
Cost: $50 members / $65 non-members / $30 students / $375 table of eight
Emcee: Brad Edwards of WOOD-TV
Parking: Free in the Fifth Third Bank lot
Business attire suggested
Deadline to register: April 11
To register: Call 616.336.0678, fax 616.451.3108 or e-mail: admin@wmprsa.org
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May - Managing your organization's on-line reputation
Join us on Thursday, May 17 for a presentation by Robin Luymes, APR, about managing your organization's reputation online. As manager--PR & Editorial for Quixtar Inc., Robin is responsible for Quixar's reputation programs, including a variety of Web initiatives. As part of his Reputation 2.0 presentation, Robin will share how Quixtar is "getting naked" and diving into the online dialog about Quixtar's business.
When: Thursday, May 17
Registration: 7 a.m.
Presentation: 7:30 a.m.
Where: University Club
10th Floor Fifth Third Bank Building
111 Lyon, Grand Rapids
Cost: Members $25, Non-members $35, Students $20
More information to come!
New for 2007: New Online Event Registration!
http://www.wmprsa.org/Events/event_registration.htm
In order to streamline the event registration process, event attendees can now register online at the WMPRSA Web site. To register for an upcoming WMPRSA event, click on the link above and fill out the form. Prices for the event can be found on the Events page. All program reservations MUST be guaranteed with a card, however you can still pay the day of the event with a check.
In order to register over the Internet, your card has to be on file with Chapter Administrator Sue Ann Clark. Call the office at 616-336-0678 to put your card information on file, and all future registrations will be charged to that account. Contact Sue Ann for more information.
Alternately, to register by any other means, send an e-mail to admin@WMPRSA.org or call the WMPRSA hotline at 616-336-0678 or fax to 616-451-3108. |
May - A Taste of Wine & Networking
Join fellow WMPRSA members and other PR professionals for a unique networking event in Kalamazoo. We will gather at Vintner's Cellar, a small winery in downtown Kalamazoo, for wine tasting and a discussion on how public relations has helped build identity and success for this small business in a challenging competitive environment. Irene Kokkinos and Alex Mantakounis, co-operators of Vintner's Cellar, will share the brief history of their 18-month-old business, which bottles and sells locally handcrafted wines, and how their quick success has sprung from creative community outreach.
In addition to samples of wine, there will be a variety of cheeses, fruit and non-alcoholic beverages available.
This is a great opportunity to meet new professionals, invite colleagues, gain new insights into small-business PR, and sample some extraordinary wine. Please join us!
Where : Vintner's Cellar Winery
260 East Michigan Ave., Kalamazoo
Website: www.vintnerscellarwinery.com
When : Tuesday, May 22, 6:00 p.m.-7:30 p.m.
Cost : $20/person (members and non-members)
Deadline to register : May 16. Note: Please register so that we have an accurate count for wine and food.
To register : Call 616.336.0678, fax 616.451.3108, or e-mail admin@wmprsa.org
Directions (from U.S. 131) : Take Exit 38 (West Main) toward downtown Kalamazoo, approximately 4 miles. In the heart of downtown, West Main/West Michigan curves to the left and becomes East Michigan Avenue. Vintner's Cellar Winery is on the right just beyond the curve. Metered parking is free after 5:00 p.m., and there are parking ramps in the vicinity. |
It's Five O*clock Somewhere!
Kick off the summer in Margaritaville with the West Michigan Public Relations Society of America (WMPRSA) and the American Marketing Association (AMA) as we toast the summer.
Join us for a pina colada or a *cheeseburger in paradise* as we ring in the summer on June 13 at the Grand Woods Lounge. The best news? There*s no registration fee!
What: WMPRSA & AMA networking event with drinks and appetizers
Where: Grand Woods Lounge, 77 Grandville Ave. SW, Grand Rapids
Who: Anyone ready to celebrate the arrival of summer and a little Jimmy Buffet
Why: Why not?
When: 5 p.m., of course!
West Michigan PRSA and the American Marketing Association |
Video Gaming to Communicate With Stakeholders: CANCELLED
The Video Gaming to Communicate with Stakeholders presentation scheduled for Thursday has been cancelled due to low registration numbers. Thank you for your interest and continued support of programming brought to you by WMPRSA.
No payments have been processed for this program so there will be no charges to your account if you were registered for it.
Recently video games eclipsed box office receipts and CD sales to become the number one destination for consumer entertainment dollars. An estimated 100 million players world-wide participate in massively-multiplayer online role-playing games (MMORPGs). Transactions of virtual currency and items in video games are now so lucrative the IRS is investigating taxing them. Organizations ranging from Toyota to Harvard are now establishing virtual identities through gaming. How can video games enhance interaction with stakeholders? How can organizations best leverage this new technology to communicate key messages, solicit feedback, attract customers, and even train employees?
The event will offer a demonstration of interactive online video gaming provided by the GrandLAN Gaming Center and a panel discussion featuring:
When: Thursday, June 21, 2007
Registration: 11:30 am
Presentation: 12:00 pm
Where: Eberhard Center, 2nd Floor, Grand Valley State University
Cost: $25 for PRSA Members, $35 for Non-Members, $20 for Students |
School supply donation ideas include:
- Backpacks, all colors
- Spiral notebooks
- Folders
- Markers
- Crayons
- Pencils
- Pens
- Erasers
- Sharpeners
- Rulers
- Glue sticks
- Small notepads
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Other needs:
- Toiletry items
- Bus tickets, both child and adult
- Gas vouchers
- Meijer gift certificates
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September - Case study: The Role of PR in Introducing Lattes to the Big Mac Crowd
When the world knows your client for its burgers and fries, how do you convince consumers that your client has a new and exciting product line that is comparable to high-end coffeehouses? Introducing iced mochas and other specialty coffee espresso drinks into the world of the Big Mac was the communications challenge faced by Seyferth Spaulding Tennyson (SST) when McDonald's chose Michigan as a test market for its new line of McCafe Specialty Coffee espresso drinks.
At WMPRSA's September event, SST President Ginny Seyferth and Michigan McDonald's corporate representative Michael Pietrangelo will discuss how SST was able to translate the corporate objectives into local PR programs that appealed to both McDonald's loyal customers and fans of specialty coffees who were not necessarily McDonald's customers.
The new product rollout - and its unique, fresh-milk partner - recently won the prestigious 2006 Best Bets Award from McDonald's Corporation and has become the model for the introduction of specialty coffees in McDonald's nationwide
When: Thursday, September 20, 2007
Registration: 11:30 a.m.
Presentation: Noon - 1 p.m.
Where: University Club
10 th floor, Fifth Third Bank building
111 Lyon, Grand Rapids
Cost: $25 for PRSA Members, $35 for Non-Members, $20 for Students
TO REGISTER: Call 616.336.0678 | Fax 616.451.3108 or E-Mail admin@wmprsa.org
Reservation/Payment Policy:
A check or card number is required to confirm your reservation. If you have a card on file, you may e-mail your reservation. Please call in your reservation if you need to provide your card number, expiration date billing address and zip code, or if you need to make updates to existing information. You may change your payment method the day of the event to cash or check.
If you do not have a cc on file, please visit www.wmprsa.org to obtain a cc authorization form.
"No shows" will be billed.
48-hour cancellation notice required.
We look forward to seeing you there! |
October - Nonprofit Workshop
Less than 5 years of public relations experience? This is the conference you must attend!
Date / Time: Thursday, October 25, 2007 | 8:00 a.m. until noon
Location: Calvin College Prince Conference Center, 1800 East Beltline SE, Grand Rapids, MI, 49546, 1-866-526-7200 / (616) 526-7200
Registration deadline: Thursday, October 18, 2007 .
Public Relations is a critical element for nonprofit organizations. The West Michigan Chapter of the Public Relations Society of America offers a low cost, power packed, half day workshop especially designed for those who work in the nonprofit world.
Are you a new public relations practitioner or do you think your organization does not have time to do public relations? Think again! A little public relations forethought can bring you rich rewards. This conference provides basic public relations knowledge specifically designed to help you to get your message to your audiences!
Seating is limited and this conference will not be offered again until 2009!
Good public relations sets your public reputation and will help you reap donor dollars and additional volunteers.
Our professional public relations strategists will help you to:
- Learn to what is news and which is the best media for you to use
- Work more effectively with the media
- Manage and get visibility for special events
- Hire great public relations interns
- Develop a strategic plan
- Control and respond to unplanned events using crisis communication
- Strengthen your web site communication
- Use new media and bogging to your advantage
Who should attend?
- Communication professionals
- Executive directors
- Board members
- Volunteers
- Anyone in your organization that may need to speak to the media
This is also a great opportunity to interact with senior level and greatly experienced public relations strategists and professionals! |
Third Annual School Supply Drive and Summer Outing
Tuesday, August 21 at Meijer Gardens | 6 p.m. networking; 7 p.m. main event
Help Pack Up the Summer with the 2007 School Supplies Drive and Picnic
Kick up your heels and join the West Michigan Public Relations Society of America, Ad Club of West Michigan and the American Marketing Association to hear the sounds of summer at the Frederik Meijer Gardens on Tuesday, August 21, the date of our school supplies drive benefiting students in Grand Rapids Public Schools. Pack a backpack full of school supplies as a donation and a picnic dinner for an evening of fun before the summer ends. Creolization, Happy Hour and Mantra are the featured acts for the evening as part of the Tuesday Night Music Club at the Gardens.
So bring a friend to hear some of the best live music Grand Rapids has to offer and network with other industry professionals.
Beverages will be available at the concession stand.
When: August 21, 2007
Where: Frederik Meijer Gardens – 1000 East Beltline Ave NE (outdoor amphitheater)
Time: 6 p.m. Networking; 7 p.m. Concert begins
Cost: $12 for adults – the price of admission to the Gardens. Frederik Meijer Gardens members free (The Tuesday Night Music Club concert is included with the price of admission to the Gardens). Note: You do not need to pre-register for this event. Just show up with your backpack in hand.
Come early and visit Rodin’s The Thinker or take in the Gardens’ featured exhibit The Amazing Chocolate Tree.
Bins will be provided at the entryway of the Gardens to collect your donations.
School supply donation ideas include:
- Backpacks, all colors
- Spiral notebooks
- Folders
- Markers
- Crayons
- Pencils
- Pens
- Erasers
- Sharpeners
- Rulers
- Glue sticks
- Small notepads
| Other needs:
- Toiletry items
- Bus tickets, both child and adult
- Gas vouchers
- Meijer gift certificates
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September - Case study: The Role of PR in Introducing Lattes to the Big Mac Crowd
When the world knows your client for its burgers and fries, how do you convince consumers that your client has a new and exciting product line that is comparable to high-end coffeehouses? Introducing iced mochas and other specialty coffee espresso drinks into the world of the Big Mac was the communications challenge faced by Seyferth Spaulding Tennyson (SST) when McDonald's chose Michigan as a test market for its new line of McCafe Specialty Coffee espresso drinks.
At WMPRSA's September event, SST President Ginny Seyferth and Michigan McDonald's corporate representative Michael Pietrangelo will discuss how SST was able to translate the corporate objectives into local PR programs that appealed to both McDonald's loyal customers and fans of specialty coffees who were not necessarily McDonald's customers.
The new product rollout - and its unique, fresh-milk partner - recently won the prestigious 2006 Best Bets Award from McDonald's Corporation and has become the model for the introduction of specialty coffees in McDonald's nationwide
When: Thursday, September 27, 2007 - UPDATED
Registration: 11:30 a.m.
Presentation: Noon - 1 p.m.
Where: The B.O.B, third floor - UPDATED
20 Monroe Ave.
Downtown Grand Rapids
Cost: $25 for PRSA Members, $35 for Non-Members, $20 for Students
TO REGISTER: Call 616.336.0678 | Fax 616.451.3108 or E-Mail admin@wmprsa.org
Reservation/Payment Policy:
A check or card number is required to confirm your reservation. If you have a card on file, you may e-mail your reservation. Please call in your reservation if you need to provide your card number, expiration date billing address and zip code, or if you need to make updates to existing information. You may change your payment method the day of the event to cash or check.
If you do not have a cc on file, please visit www.wmprsa.org to obtain a cc authorization form.
"No shows" will be billed.
48-hour cancellation notice required.
We look forward to seeing you there! |
October - 2007 Public Relations Nonprofit Workshop
Less than 5 years of public relations experience? This is the conference you must attend!
Date / Time: Thursday, October 25, 2007 | 8:00 a.m. until noon
Location: Calvin College Prince Conference Center, 1800 East Beltline SE, Grand Rapids, MI, 49546, 1-866-526-7200 / (616) 526-7200
Cost: $60
Registration deadline: Thursday, October 18, 2007 .
Public Relations is a critical element for nonprofit organizations. The West Michigan Chapter of the Public Relations Society of America offers a low cost, power packed, half day workshop especially designed for those who work in the nonprofit world.
This workshop is for those who have five years or less experience in public relations and are not appropriate for senior level practitioners. Anyone who has responsibility for communicating about your nonprofit should consider attending.
The 2007 Public Relations Nonprofit Workshop will be held Thursday, October 25, 2007, from 8:00 a.m. until noon at the Calvin College Prince Conference Center, 1800 East Beltline SE, Grand Rapids, Michigan. Seating is limited! Join us for a continental breakfast. Conference cost is $60. Parking is free.
The Sessions
Crisis Management for Nonprofits
If a crisis occurred and the media was on the way to your office, would you know how to respond? Learn how a solid public relations plan can aid you in preparing for, and recover from, a crisis.
Media Relations
Master methods that can build relationships with both traditional media outlets and specialized media resources in West Michigan.
Event Planning
Learn the why, where, and what of fundraising events. Learn if your organization is ready to host an event and if so, how to plan it so that you acquire both friends and funds.
Internet Panel
Web sites and new media are the new tools for public relations professionals. What does Google say about your organization? Who is trashing you on their blog? Learn to monitor your internet image and discuss how to fix inaccurate information. Discuss pros and cons of Blogging and learn how to make it work.
Clarity First Writing Workshop
Your audience trusts you will be clear, concise and relevant in all of your writing. If you abuse that trust with sloppy sentences, rambling details or an avalanche of jargon, your message will be lost. The session includes interactive exercises, take-home cheat-sheets and a promise not to embarrass any of the participants at any time.
From Purpose to PR: Working through Strategic Planning
Learn how to turn your organization's purpose into a captivating story to tell, and how to develop a plan to share that story with your target audiences. We will use a case study from Heart of West Michigan United Way to demonstrate how it made its organization Way Better.
Special thanks to our sponsors:
- · Calvin College
- · Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership
- · Grand Rapids Community Foundation
- · Heart of West Michigan United Way
- · D & D Printing Company
Registration
Call 616.336.0678 | Fax 616.451.3108 or E-Mail admin@wmprsa.org
Reservation/Payment Policy:
A check or card number is required to confirm your reservation. If you have a card on file, you may e-mail your reservation. Please call in your reservation if you need to provide your card number, expiration date billing address and zip code, or if you need to make updates to existing information. You may change your payment method the day of the event to cash or check. |
November - Life Sciences 2.0
Click Here to Register
The life science industry has been getting a lot of attention. Take a look up and down Michigan Street in downtown Grand Rapids and you'll see the cranes, orange barrels, and the steel-framed buildings that are being constructed to accommodate the growing industry.
This is only the beginning. The life-sciences industry will continue to play an ongoing role in our region's economy. Join the Public Relations Society of America on November 15 th at the Cook-DeVos Center for Health Sciences as life science experts discuss the latest innovations happening in your backyard.
Come and meet the organizations that are putting West Michigan on the map as a global destination for life sciences.
Date: November 15, 2007
Time: 11:30 a.m. - 1:00 p.m.
Location: Cook-DeVos Center for Health Sciences, 1st floor
Speakers:
Linda Chamberlain, Ph.D.
Commercialization Director and Interim Executive Director, West Michigan Science and Technology Initiative (WMSTI)
Linda Pool
Director of Clinical Trials and Research Integrity, Spectrum Health
Jerry Callahan
President, Hope River Ventures
Sandra Cochrane
Southwest Michigan Innovation Center
View: Invitation | Summary | Agenda
Click Here to Register
Sponsored by Pfizer
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