CTDpg01


 If you find this newsletter
interesting...

please forward it to a friend!!

 

(details at end of newsletter)

WMPRSA

February 2006 E-Newsletter



In this issue you'll find:

 

 

 

Michigan’s West Coast –
A regional perspective on tourism, conventions and economic development

 

Join us for an exciting and in-depth look at Michigan’s West Coast and how the successful campaign has attracted thousands of tourists, businesses and organizations to Grand Rapids, Muskegon, Holland and Grand Haven since its launch in 2003. You’ll hear first-hand from leaders at the Kent County/Grand Rapids Convention and Visitors Bureau about the importance of regional collaboration and marketing communications in positioning Michigan’s West Coast as an attractive place to live, work and play.

 

Our speakers will address

  • How the Kent County/Grand Rapids Convention and Visitors Bureau packages Grand Rapids to businesses and organizations throughout the nation to encourage them to host their next trade show, convention or event in Grand Rapids.
  • How the opening of DeVos Place has impacted Michigan’s West Coast and put us in a new niche.
  • From sandy beaches to wooded parks and from world-class golf courses to one-of-a-kind festivals, what is it that attracts tourists to Michigan’s West Coast? What do visitors say about our region when they leave?What tools does Michigan’s West Coast provide to business leaders and site-selection consultants to help aid their decisions to choose Michigan’s West Coast as their next location.
  • With more than four million visitors to the Michigan West Coast Web site (www.michiganswestcoast.com) in 2005, how is the site maintained and inquiries fulfilled? What other tools are used to measure the campaign’s effectiveness?

 

And, much more!


Speakers:

Steve Wilson, President, Grand Rapids/Kent County Convention and Visitors Bureau

Janet Korn, Marketing Director, Grand Rapids/Kent County Convention and Visitors Bureau

Kathleen Ponitz, Director of Marketing, ProgressiveAE and Vice-Chair of the Grand Rapids CVB Board


WHEN: Thursday, Feb. 16, 2006
Registration begins at 11:30 a.m.

 

The presentation will begin at noon with discussion until approximately 12:50 p.m., followed by a question-and-answer session.


WHERE: Watermark Country Club
5500 Cascade Road
Grand Rapids, MI


COST: $25 for PRSA Members, $35 for Non-Members, $20 for Students.

Your cost includes salad, entrée and dessert.


Come, listen and learn. Sign up today!


Deadline for registration is Monday, Feb. 13.


To register, call the WMPRSA hotline at 616-336-0678 or fax to 616-451-3108 or send an e-mail to Sue Ann Clark at admin@WMPRSA.org. All program reservations MUST be guaranteed with VISA or MASTER CARD. You can still pay the day of the event with a check.


When you make a reservation we will need your name, company name, phone number, membership status, cr. cd. number and expiration date, and the zipcode where you receive your statement.


"No shows" will be billed. 24-hour notice required for full refund.

 

  

 

Recap: Heartside Holiday Mixer

Co-Sponsored with West Michigan Ad Club

 

By WMPRSA board member Pat Prosser

 

Three cheers for generous givers!

 

Many thanks to all ACWM and West Michigan PRSA members – and our Interchange and Intercom guests – for contributing cash, crayons and a cartload of books to local homeless students. 


During our Heartside holiday mixer at McFadden’s Restaurant & Saloon, generosity was great. In addition to $140 in cash donations, we collected:

  • Books: 54
  • Clothing: 2 hat & mitten sets, 2 packages of socks, 20 pairs of underwear, 3 plastic watches
  • School supplies: 43 school folders, 15 rulers, 24 pencils, 5 pencil sharpeners, 3 flashcard sets, 5 pairs of scissors, 5 glue sticks, 14 notebooks, 5 sets of construction paper, 52 erasers, 4 packages of pens
  • Fun stuff: 3 puzzles, 7 toys, 24 boxes of crayons, 7 sets of markers
  • The Rapid student bus passes: 8
     

On behalf of Evelyn Kirchgessner, who coordinates this program for Grand Rapids Public Schools, and the children she serves, we thank you. 


Want to do more? Watch for details on a back-to-school backpack drive this summer or contact clare@clarewade.com.

 

holidaymixer_sm

 

 

 Chapter News

 

Used Effective PR books? Who can sell/loan?

 

Do you have an 8th or 9th edition copy of Effective Public Relations by Cutlip, Center and Broom that you are willing to sell or loan out? Some upcoming APR candidates could use the book. Please contact Accreditation coach Molly Klimas, APR, if you can help out: (616) 776-3511 or klimas@sstpr.com.

 

 

Mark your calendar: 2006 PRoof Awards date announced

 

Plan now to attend WMPRSA's 21st annual PRoof Awards, to be held on Thursday, April 20. Location to be announced. In the meantime, d ownload 2006's Call-to-Entries guidelines at http://www.wmprsa.org/Chapter_Info/awards.htm. All entries must be received no later than Thursday, March 16, 2006 at 5 p.m.


In addition to honoring the year's best public relations programs and projects, WMPRSA will also honor four individuals:

 

Communicator of the Year--This award is unique because it is presented to a person who is not a PRSA member or PR professional. PRSA will recognize this community leader for outstanding contributions to West Michigan that exemplify the practice of good public relations. Please indicate the context of the nominee’s most significant contribution in 2005.

 

Distinguished PR Practitioner--This award goes to a deserving member of the West Michigan Chapter of PRSA who demonstrated contributions to one or more of the following areas: the community; the West Michigan Chapter; the public relations profession and the Public Relations Society of America; and/or who has demonstrated overall superior performance in meeting day-to-day professional public relations responsibilities.

 

Journalist of the Year-- This award goes to a West Michigan journalist for outstanding contributions to the areas media industry.

 

Newcomer of the Year--Newer members of the West Michigan Chapter of PRSA are eligible for this award. The winner will be an active public relations professional of three years or less who has demonstrated potential for becoming an outstanding member of our profession. Please support with examples and remember, the nominee must be a member in good standing.

 

Hal Walton Scholarship Award--This award goes to a PRSSA member enrolled in a public relations program as a sophomore or junior of undergraduate studies. The student must be attending a college or university in our chapter area, or their hometown must be in our chapter area. The four categories of achievement evaluated include: academics, demonstrated leadership and extracurricular activities, practical experience gained through internships or PRSSA activities, and an understanding of and commitment to a public relations career (see wmprsa.org's Scholarship page for details).

 

Welcome new member Kristen Hofmeister!

 Communications Coordinator atNorthern Michigan Hospital 

 in Petosky

 

Kristen graduated from Central Michigan University in May 2004 with a Bachelor’s degree in Integrative Public Relations and a minor in Advertising. While at CMU, she was the co-PR Director for PRSSA and a consultant for PR Central, a student run firm. She also held two internships in Mt. Pleasant, a 300 hour internship for Area 7 Special Olympics and a 40 hour internship for Big Brothers Big Sisters. 

 

In September 2005, Kristen started her current job at Northern Michigan Hospital. As the Communication Coordinator she writes news releases, daily briefings, newsletters, and takes lots of pictures for various publications. She also sits on committees looking for communications assistance, helps put on internal events and much more. Kristen says her days at work are rarely the same, which makes her very happy.

 


PRSA News

PRSA issues call for Silver and Bronze Anvil Award entries

NEW YORK (January 9, 2006) — The Public Relations Society of America has issued a call for entries for the PR profession’s most distinguished honors, the Silver and Bronze Anvil Awards.

 

“The PRSA Silver Anvil and Bronze Anvil Awards recognize the best of the best in public relations programs and tactics from the past year,” said Kelly Womer, APR, chair of the 2006 PRSA Honors and Awards Committee and partner of Carmichael Lynch Spong, Chicago. “The Anvils not only set the high watermark for excellence in public relations, but they also reward practitioners for their work on behalf of corporations, agencies, the government, academia or nonprofits.”

 

The Silver Anvil is awarded for PR campaigns that have addressed a communications issue with the ideal professional talent, imagination and ingenuity. PRSA introduced the Silver Anvil Award in 1946, and since then more than 1,000 organizations have earned the honor. The Anvil symbolizes the forging of public opinion. Judges evaluate nominated campaigns for their strategic nature — assessing the research, planning, execution and evaluation components. Entries may qualify in any of 54 categories and subcategories.

 

PRSA will accept entries for the Silver Anvil Awards at the early-bird fee of $275 for PRSA members and $350 for nonmembers through Feb. 17, 2006. Entries received from Feb. 18, 2006 to March 3, 2006, the final deadline, pay a standard entry fee of $325 for PRSA members and $400 for nonmembers.

 

The Bronze Anvil Awards entries will be accepted until March 17, 2006, at the early-bird rate of $150 for PRSA members and $225 for nonmembers. Thereafter, entries will be accepted until March 31, 2006, at the standard entry rate of $175 for PRSA members and $250 for nonmembers.

 

Silver Anvil Award finalists will be notified by PRSA, and the winners will be announced at PRSA’s annual awards ceremony, The Silver Anvil Evening, at the Equitable Tower in New York City, June 8, 2006. Finalists who do not receive a Silver Anvil will receive a Silver Anvil Award of Excellence. Bronze Anvil and Bronze Anvil Award of Commendation winners will be announced following Silver Anvil Evening.


Online entry forms and information about preparing entries will be available on the Silver Anvil section page of www.prsa.org. Online resources include a database of two-page summaries of winning programs, searchable by category, industry or keyword.  For more information, contact Don Bill at 212-460-1456 or don.bill@prsa.org.

 

Job Listings and Jobs Wanted

 

Communications Specialist

 

Summary: A Grand Rapids-based logistics software company is looking for a Communication Specialist to join the company’s marketing organization. This position would be a vital part of the Marketing department enabling the company to create and maintain visibility within the logistics community. A strong understanding of the technology sector along with a desire to learn is imperative.

 

RESPONSIBILITIES

  • Develop press releases (new win, partnership, customer, company, etc.)  for distribution to target media; and work them through the approval process. 
  • Pitch press releases and coordinating media interviews stemming from news releases.
  • Tracking media coverage in printed and online trade and business publications.
  • Maintain the company’s comprehensive media database to facilitate appropriate news distribution. 
  • Proactively monitor editorial calendars and pitching publications with news accordingly.
  • Responding to unsolicited media requests.
  • Tradeshow media interview outreach and coordination.
  • Arranging and preparing for media briefings via phone, trade shows, webcasts, or media tours.
  • Bylined article and case study development, strategy, pitching and overall management.
  • Developing multimedia presentations for sales and prospect/customer presentations.
  • Research and complete submissions for company and customer speaking engagements and award nominations.
  • Determining budget needs.
  • Mapping Marketing activities to budget

 

EDUCATION

The position requires 2-5 years in marketing communications. Candidates should have a degree in journalism, public relations or marketing.

 

Send all inquiries to clarksinmi@charter.net.

 

Subscriptions and 2006 Newsletter

Editor Contact

This monthly electronic newsletter comes from the West Michigan Chapter of the Public Relations Society of America.  Sponsorship of the newsletter is provided by http://www.pathwaynet.com , which also hosts the WMPRSA Web site.

 

WMPRSA
PO Box 68124
Grand Rapids, MI 49516
Phone: 616.336.0678
Fax: 616.451.3108


admin@wmprsa.org

www.wmprsa.org

 

Send newsletter feedback, ideas and accompanying color or black & white photos in .jpeg format to newsletter editor/webmaster Jill Ward at jhward@gmail.com.