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WMPRSA June
2005 E-Newsletter
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| President's
Message
Tim Penning, APR
WMPRSA 2005 President
You've all heard and probably
uttered the mantra that "PR is a management function."
One of the reasons we make that claim is because we
are supposed to be trained not only in reaching various
publics with our messages, but listening to them as
well. We seek and respond to their input. We work to
develop mutually beneficial relationships.
So it only makes sense that your volunteer board of
the West Michigan Chapter of PRSA would seek member
input. We want to make sure your membership is beneficial.
We're just about half way through 2005 and already looking
to 2005 and making plans. Now is the time to give us
input on a number of things:
PROGRAMS--We've worked hard to line up good programs
for this year and sent you the annual calendar earlier
this year so you can plan ahead. We'd like to do that
again for '05, but we especially want to have programs
that will be a good draw for members and for non-PR
colleagues to gain something and learn about our field.
Please give us your ideas for programs you'd like us
to plan for next year.
DIVERSITY--By
the time you read this, our May 12 diversity program
will be over. We also had a "meet the minority media"
program in January that was well attended. But we hope
to do more to not only reach diverse audiences, but
recruit minority professionals to the PR profession.
We have our diversity plan on the Web site, but here
too we would appreciate ideas and involvement from members
at large.
ADVOCACY--We've
been enacting our advocacy plan as well to ensure that
PR is properly portrayed in the news media and in other
venues. But there are still a lot of people who "don't
get it" when it comes to PR. Your insight and
help to advocate for the profession would also be appreciated.
LEADERSHIP--This
fall we'll have another election for new board officers.
Please consider nominating yourself or someone you know
and respect to take on a leadership role for our chapter.
That's the best form of input you can have.
I
hope to hear from you soon on these or other topics.
Enhancing the Profession,
Tim Penning, APR
2005 WMPRSA President
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PROGRAMS
JUNE PROGRAMS
Pitching Michigan: PR and the Tourism
Industry
Learn how travel and tourism pros are using PR to
help sell Michigan travel destinations. Gain valuable
insights and best practices that you can apply to your
industry or clients from this outstanding panel.
Panelists include Joan O'Neill, Communications Director,
Crystal Mountain; Dave Lorenz, Vice President, Travel
Michigan; Barb Kravitz, Director of Communications, Grand
Rapids/Kent County Convention and Visitors Bureau. The
first 20 people to register will be entered in a drawing for
free golf at Crystal Mountain! This program is sponsored
by the Etheridge Company in Grand Rapids
When: June 17, 12 Noon
Where: McGuire's
Resort, Cadillac
Cost: $25 for members, $35 for non-members
and $20 for students, includes cold-cut buffet luncheon.
RSVP: by June 15
TO REGISTER: Call the WMPRSA Hotline
at 616.336.0678,
or
FAX to 616.451-3108,
or
E-mail to admin@wmprsa.org.
All
program reservations MUST BE GUARANTEED with a Master Card or
VISA.You may change your payment method the day of the event
with cash or a check.
When you make a reservation, please
provide:
Name, Company Name,
Phone Number,
Cr. Card
Number with Expiration
Date,and
Zipcode where you
receive your Cr. Card Statement.
"No shows" will be
billed.
24-hour notice required for full
refund
NOTE: Please
forward this information to others in advertising, marketing,
and public relations disciplines that might be interested in
attending this educational program. (This can be
accomplished by clicking on the "Forward to a Friend" at the
top of the page)
Leadership Network
Event
Wednesday, June 23 at 5:30 pm at
Bite
Join the Leadership Network
for an after-work happy hour at Bite on Wednesday, June 23 at
5:30. The Leadership Network is excited to provide WMPRSA with
social events (every other month) and the opportunity for
members to get to know each other better, outside of work and
committee meetings! We will be brainstorming for different
event ideas - come prepared!
Bite is located on the
northwest corner of Ottawa and Pearl Streets, in the
Waters Building. The website is www.bitegrandrapids.com - and the happy hour specials are great!
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| AN
OPPORTUNITY TO GET FRESH INSIGHT
Here's a win-win. Your business or
nonprofit organization could offer a great learning
opportunity to some PR students and in return get some
fresh ideas and insight into a public relations problem
or opportunity. GVSU's Advertising/Public Relations
program takes on about 25 "clients" per semester in
a variety of classes. For more information contact Professor
Tim Penning, APR, at penningt@gvsu.edu.
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NEW
MEMBER PROFILE
Compiled by Anne Veltema
Who
is Pat?
Pat Prosser is an account manager with Structure Interactive,
a Grand Rapids-based interactive communications agency.
Her primary account responsibility includes strategic
planning and online communications services to Fortune
100 clients in the areas of corporate governance, investor
relations, sustainable development/public reporting,
and issues management/crisis communications.
Pat
provides strategic counsel and plan development in the
areas of online issues management, crisis communications,
and advocacy. SI is an active partner with The Dow Chemical
Company, Dow AgroSciences, Dow Corning Corporation,
and most recently, Pfizer, Inc., in developing actionable
plans for using interactive communications and the Internet
during crisis.
What's
her history?
Pat has been in account service with Structure Interactive
for four years, and has served in a marketing/communications
role for major corporations, on both the client-side
and agency side, for nearly 20 years. Prior to moving
to Michigan, Pat lived in Nashville, Tennessee, working
in marketing, public relations, and web-site content
management for the corporate offices of Cracker Barrel
Old Country Store, Inc., a national restaurant chain.
She first joined PRSA in Nashville.
Her
Education
Pat holds a bachelor's in Economics and Social Science
from Blackburn College in Carlinville, Illinois and
a master's of Business Administration in Marketing from
Miami University in Oxford, Ohio.
A
Rewarding Moment
One of the most interesting projects she worked on includes
assisting The Dow Chemical Company with the development
of their online crisis communications plan for http://cl.extm.us/?fe94137176630c7c75-fe33167476650278761573.
She has done extensive research and developed actionable
plans for a number of clients in different industry
segments in using interactive communications and the
Internet during crisis. Pat appreciates being
able to assist clients in this new and important communications
area.
Did
You Know?
She lives with her husband on a 16-acres in Newaygo
County, along with 3 horses, a beautiful collie, two
house cats and two barn cats. |
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| CHANGE
UPS
Please
note new contact information for Bonnie Zimmerman
Bonnie Zimmerman
Director of Communications
Spectrum Health
100 Michigan Ave. NE
Grand Rapids, MI 49503
PH: 616.391.7986 FAX: 616.391-1883
EM: bonnie.zimmerman@spectrum-health.org
JOB
BOARD
Account Executive - CML Public Relations,
Traverse City is seeking an experienced, talented PR/Marketing professional
to join our exceptional team in the most desirable location
in the midwest. The Traverse City region was recently
named one of the top "most livable" places in the country.
Responsible for all aspects of account management and
client contact, including: strategic planning and leading
marketing communication program development and implementation,
with an emphasis on creative and innovative solutions
to marcom challenges. Position requires effectively
working with creative team, clients, opinion leaders
and the media.
A minimum of 5 years experience in public relations
and marketing, preferably in an agency setting.
Bachelors degree in marketing, communications or related
field. Must demonstrate ability to work in a small
team environment and manage multiple tasks for service
sector and non-profit clients. Creativity and
solid writing skills are imperative.
Resumes can be emailed to: Chuck Lombardo at
clombardo@cmlpr.com.
Director, Public Relations, Spectrum
Health
Job Summary: In collaboration with the Vice President,
Corporate Communications and Marketing, develops public
relations strategic plans for the Spectrum Health System
and its entities. Works with key stakeholders in Spectrum
Health to develop public relations plans for their areas.
Develops and maintains strong relationships with the
press and the media to build awareness of Spectrum Health,
and its image, reputation and leadership. Manages crisis
and disaster communications.
Job Requirements: Undergraduate degree in journalism.
Ten to fifteen years experience in similar position
in large corporation. Demonstrated track record of working
with print and electronic media. Demonstrated track
record in reputation, crisis, and disaster communications
planning and execution. Health care industry background
preferred.
Other: Demonstrated ability to write strategic public
relations plans addressing national, regional, and local
markets. Ability to interact among all levels within
the organization. Ability to interact and coordinate
with outside vendors and the press. Ability to appropriately
balance System, entity, and client interests. Strong
team and client focus, including ability to collaborate
with clients. Highly developed interpersonal skills.
Highly developed organizational skills, with the demonstrated
ability to execute strategic plans. Strong writing skills.
Salary Range: $66,976 - $103,792
Apply on line at spectrum-health.org.. Or contact
Bonnie Zimmerman, Director of Communications, Spectrum
Health, 100 Michigan St. NE, Grand Rapids, MI 49503,
Mail Code 57, 616 391-7986, Fax 616 391-1883,
bonnie.zimmerman@spectrum-health.org
Internship Opportunity
Communications Internship in Philanthropy for Students
of Color
Williams Group is a strategic communications firm based
in Grand Rapids. Founded in 1978, the company's 25 communications
professionals serve a range of corporate and nonprofit
clients throughout North America. Since 1998, Williams
Group has invested in a growing practice serving a range
of philanthropy clients-including private and community
foundations as well as national nonprofit organizations
and programs. The nonprofit field (including philanthropy)
is maturing with regard to the understanding and application
of strategic communications as a vehicle for success.
However, There are no college/university-based educational
programs specifically designed for communications professionals
entering the nonprofit field. The increasing number
of college/university-based programs that prepare students
for careers in the nonprofit field do not emphasize
the communications discipline as a core curriculum element.
The many established college/university-based communications
curricula do not emphasize the nonprofit field as a
potential career path. There is a relatively low percentage
of people of color working in the communications discipline
within the nonprofit field.
Williams Group seeks to improve this situation and support
increased diversity within our firm through an internship
for students of color conducted in conjunction with
West Michigan colleges and universities, and in cooperation
with our philanthropy clients.
For more information visit www.wgsite.com
or call Williams Group at 616-281-0880.
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