| |
Public relations professionals can
be generalists and work in various areas or they can specialize.
The different types of PR work are often considered with regard
to the public with whom practitioners are building and maintaining
relationships:
- Media Relations—the
more visible and typically understood role. PR pros write
press releases, act as organizational spokesperson, arrange
interviews, and help the news media get information they
seek about an organization.
|
| |
- Consumer Relations—an
area in which PR overlaps with marketing because the focus
is on customers and potential customers;
|
| |
- Employee Relations —an
area that overlaps with Human Resources. Many large organizations
have PR specialists who focus on communicating with employees.
|
| |
- Community Relations—Public
Relations, because of its broad view of all publics, often
takes on the duties of relationships with members of a community
where an organization’s office, factory resides
|
| |
- Investor Relations—a
growth area in the field, many public relations professionals
have begun to specialize in IR to facilitate communication
with stockholders, analysts, brokers, and financial media.
|
| |
- Government Relations (Public Affairs)—Lobbying
is a form of public relations, as is counseling management
on legal and regulatory issues affecting an industry or
organization.
|
| |
- International Relations—With
the increase in the number and visibility of MNCs (multinational
corporations) and NGOs (Non Governmental Organizations),
may PR professionals or agencies have begun to specialize
in international relations, with governments, consumers,
and other publics.
|
| |
|
