Know your stuff.

Accreditation in Public Relations (APR) shows that you have a high level of professional experience and knowledge. The APR designation is designed to help unify and advance the public relations profession by identifying people who have demonstrated broad knowledge, experience and professional judgement in the field.

How It Works

To get accredited, you need to pass a Readiness Review that’s given by three APR members of your chapter. Then, you sit for an exam. Don’t worry. Our chapter offers resources to help you prepare for the full process.

Feel Prepared

We regularly partner with other chapters to offer preparation courses so you can feel confident during your examination. If you have questions about how to get started, feel free to contact us!

Ready to get started?

You can learn more about the test by visiting the APR national accreditation website.

Contact Us

You can also learn more about how WMPRSA helps you prepare for the APR exam by contacting Jill Simpson, APR.

Your Readiness Review

Once you feel prepped, you’ll be able to attend a Readiness Review. This is a peer review between you and three APR members of our chapter. The review is meant to confirm your skills, knowledge, years of experience and dedication to the industry.

We offer Readiness Reviews for APR candidates on-demand. After you pass the Readiness Review, you’ll have one year to take the written exam.

Your Written Exam

The exam is designed to really test your knowledge as a professional. It changed in 2003 to be a multiple-choice exam, but the information that’s covered in it is still challenging. On your test, you’ll find questions about key knowledge, skills, and abilities (KSAs) like:

• Research, planning, implementing and evaluating programs (30%)

• Business literacy (10%)

• Management skills and issues (10%)

• Crisis communication management (10%)

• Media relations (5%)

• Using information technology efficiently (2%)

• Advanced communication skills (1%)