WMPRSA Events 2010 | Download Postcard
A special thanks to DDM Marketing and Communications
LUNCHEON SERIES
(Details regarding each luncheon can be found below.)
January 21 Forecast 2020: The Future of PR
February 18 Meet the Media
March 18 The Art and Science of Media Measurement
May 20 Crisis Communications
June 17 Smile: You’re on camera!
September 16 The Rapidian: One-year anniversary
October 21 Social Media
November 18 PR Drives West Michigan
Special Events
ApriL 29 25th Annual PRoof Awards
December Watch for details on our annual holiday mixer!
Advanced registration is requested though walk-ins are accommodated. WMPRSA members benefit from a reduced price.
EVENT FEE (Unless otherwise noted)
Member Registration: $25
Non-Member Registration: $35
Student Registration: $20
PURCHASE THE LUNCHEON SERIES
WMPRSA members: Purchase the luncheon series for $150 and save $50 – the cost of two luncheons! Alternatively, you may RSVP for each individual luncheon below.
WMPRSA EVENT DETAILS
March 18 | Luncheon
The Art and Science of Media
Measurement
For 127 years, Dow Jones & Company has been the most trusted publisher of business information in the world, publishing such icons of American Business as the Wall Street Journal, Barron's, and the Dow Jones Industrial Average. The company has also developed considerable expertise in measuring and monitoring media coverage, an endeavor that, as all PR professionals know, grows more complicated every day. During this interactive discussion with Katie Jones, an expert from the Dow Jone Public Relations and Corporate Communications segment, we'll cover the following topics:
1) What are the important metrics for PR? Volume, Share of Voice, sentiment, and more.
2) What is the relationship between traditional and social media?
3) What are the meaningful measures of success in public relations?
Katie Jones has over 15-years of experience with public relations and market research firms. For the last five years, Katie has worked out of Dow Jones' Chicago office and has been dedicated exclusively to working with companies on their media measurement programs. Katie has a BA in Communications from St. Mary's College, Notre Dame, IN and a MS in Management from DePaul University.
Katie will be joined by Leslie Drueke of Amway Global's Consumer and Market Insights Group. Leslie will talk about some of the very interesting work Amway has done in the area of social media measurement.
Cost (includes lunch):
$25.00 for Members
$20.00 for Students
$35.00 for Non-Members
April 22 | PRSA 2010 Michigan Conference
PRevolution: Creating Stability in a Shifting Landscape
The PRSA 2010 Michigan Conference, PRevolution: Creating Stability in a Shifting Landscape, is an one-day event packed with opportunities to learn about the latest trends and challenges in the public relations industry. It is the premier event for communication professionals in Michigan providing a learning venue for you to benchmark your communication programs, exchange ideas and network with other skilled communications professionals working at corporations, agencies and non-profits throughout Michigan.
Keynote Speakers: Peter Shankman and Ed Gordon
Click here to go to the conference page/registration.
April 29 | Special Event
25th Annual PRoof Awards
Our annual award program showcases
the best projects and campaigns from our
industry.
May 20 | Luncheon
Crisis Communications
Jason Vines led communications for Ford
during the Firestone tire crisis and helped
turn around Nissan’s image when that
company was on the brink of bankruptcy.
Today he’s the vice president of Public
Relations & Communications for Zondervan.
He’ll share his advice on leading crisis
communications.
June 17 | Luncheon
Smile: You’re on camera!
Whether it’s for the Web or for a presentation
to a specific audience, video is a great way to
capture people’s attention and imagination.
Learn how to build fun and impactful
videos from experts who will share tips
and techniques.
September 16 | Luncheon
The Rapidian:
One-year anniversary
We’ll hear from the founders of Grand
Rapids’ first citizen journalism project. Learn
about the Rapidian’s successes, shortcomings
and plans for year two.
October 21 | Luncheon
Social Media
This panel discussion will feature a social
media expert and case studies from
practitioners who have used social media
successfully.
November 18 | Luncheon
PR Drives West Michigan
ArtPrize, Rob Bliss Events, the Medical Mile
and the Grand Rapids Film Festival are
all examples of great PR. Hear how PR is
making our region a force to be reckoned
with or, at least, a little jealous of …
December
Watch for details on our annual holiday mixer
WMPRSA MEETING DETAILS
WMPRSA meetings are held at the University Club, located in the Fifth Third Building, 111 Lyon NW, Grand Rapids.