There is no secret sauce enticing people to join an organization like PRSA or the West Michigan chapter. It can be a tough sell, particularly when fewer organizations will pay national membership dues or allow employees to attend luncheons and networking events during the workday. The national downward trend can feel overwhelming at times.

WMPRSA Communicator of the Year Jamiel Robinson uses his voice to advocate for expanded economic opportunities for Black communities

How to Advance Justice and Equity: A Conversation with WMU-Cooley Law School’s Tracey Brame

What a year. This was supposed to be when life got “back to normal,” yet it’s been anything but that. In fact, our entire 2021 at WMPRSA operated in the virtual space. Never would I have imagined that during my year as president, I would not see one WMPRSA member in person.

Dr. Sandra Upton is Founder + Chief DEI Strategist with Upton Consulting Group (UCG), based in Grand Rapids, Mich. UCG is an experienced and innovative team of strategists who work with Diversity, Equity and Inclusion (DEI) professionals and organizations around the world by providing proven strategies to create inclusive and equitable organizational cultures.

How to be an Ally of the Latinx Community | Raul

APR Guide

It all begins with an idea.

It all begins with an idea.

It’s our responsibility as PR and communication professionals to learn, find the answers and firm up our comfort level advising businesses whose futures depend on visible allyship.

It all begins with an idea.

There are some bonuses you might have forgotten about being a member of West Michigan’s chapter of PRSA.