Hear from Martha A. Gaston, APR, Vice President and Managing Editor at TD Bank U.S., as she shares strategies to elevate organizational and cultural impact through internal storytelling that reinforces your mission and strengthens employee connection.

About Martha A. Gaston, APR:

Martha is a veteran communications strategist who believes the greatest threat to a brand is a “random act of content.” As Vice President and Managing Editor at TD Bank U.S., she oversees internal and external storytelling, ensuring every narrative aligns with business priorities and resonates with both clients and colleagues.

With over 20 years of experience spanning global banking, healthcare systems, and private agencies, Martha has mastered the art of making the complex consumable. She is a trusted counselor to executives in highly regulated industries, navigating proactive media relations and high-stakes crisis management with equal confidence. Her track record of securing placements in The New York Times, The Wall Street Journal, Forbes, and CNBC reflect her core belief that great storytelling demands both deep business acumen and a human-first lens.

A dedicated mentor and former PRSA Philadelphia Chapter President and PRSA Orlando board member, Martha is a fierce advocate for clear, audience-driven writing — and a self-described “habitual copy editor” who will never stop fighting for the proper use of the em dash.

REGISTRATION:

Members $10
Future Members: $15
Students and Un-/Under-employed: Free
AMA Members: $10

Please register by March 17.