From AI to tracking KPIs, we’re all thinking about goals and how to measure them at the start of the new year.

How are you measuring reputation for your organization, clients, or brands? What are the latest tools and best options when there are so many channels to monitor and quickly changing technology?

Join us for an interactive virtual program with corporate reputation management expert Sara Ring, SVP at Burson Global, whose experience includes digital intelligence and primary research for brands across technology, healthcare, energy, education, and CPG industries.

Don't miss out on this chance to kick off your 2026 goals with the latest reputation measurement trends top-of-mind!

Our Speaker:

Sara Ring is a Senior Vice President at Burson, where she leads the strategic insights and research team in the U.S. as part of the broader Burson Insights, Data & Intelligence practice. She manages insights-driven projects leveraging both traditional research methods and proprietary AI-solutions to meet client needs.

Sara's experience includes digital intelligence and primary research for brands across technology, healthcare, energy, education, and CPG industries, with particular expertise in corporate reputation management.

Before joining Burson, Sara built and led digital intelligence capabilities for political and non-profit networks and managed insights-based projects at Purple Strategies across a range of reputation clients. With roots in politics and community-based work, Sara has deep knowledge of creating compelling change through insights-driven approaches.

Sara holds a bachelor's degree in Political Communication from The George Washington University.

REGISTRATION:

Members $10
Future Members: $15
Students and Un-/Under-employed: Free
AMA Members: $10

Please register by January 21.