Upcoming events.
Our local chapter hosts events for public relations professionals throughout the year that focus on education, professional development, networking and more. Check out our calendar to see our upcoming offerings. We’ll see you there!
Additionally, our national organization regularly offers webinars, on-demand workshops and other online programs to round out your professional development needs.
Navigating the Unthinkable: Crisis Communications Insights from the MSU Active Violence Incident
Drawing on insights following the one-year mark of the Michigan State University crisis response, this crucial program will focus on crisis communications and the lessons learned from the MSU communications team. Our guests will delve into the nuances of managing communications during a crisis on- and offline, fighting mis- and dis-information, the importance of timely and accurate information dissemination, the impact on community relations, relationship-building, and what steps you might take now to better advise clients or your own organization on responsible and proactive large-scale risk mitigation.
Morning Meet-Up
Morning Meet-Up is a virtual, informal get-together and chat about all things PR for current and prospective WMPRSA members. FREE, but registration is required.
2024 PRoof Awards
The WMPRSA PRoof Awards program annually highlights the “best of the best” public relations campaigns, tactics, and professionals in West Michigan.
Chapter Mixer
We’re bringing together all cohorts, all WMPRSA members and future members, students, and anyone who wants to talk PR for this fun networking opportunity. Come meet new friends and discuss topics relevant to local PR professionals at our August Chapter Mixer!
Join us at Founders Brewing Company in the upstairs Centennial Room to connect with your PR Peers and toast the summer on the outdoor deck. Cash bar featuring favorite Founders brews, local Michigan wines, Non-alcoholic Hop Water and other N/A options. Snacks provided.
Cheers to back-to-school season!
FREE
Meet the Media: Speed-Pitching Event
One of our most popular programs! Using the “speed pitching” format, attendees can meet one-on-one with members of the media during timed speed pitching sessions. The program will also include top pitching tips from our media guests - a chance to hear how they most like to receive pitches. Space is limited.
Morning Meet-Up
Morning Meet-Up, a virtual gathering of current and prospective WMPRSA members, kicks off its new year on Tuesday, Feb. 20, 8:30-9:15 a.m. Grab your favorite morning beverage and join us for an informal get-together and chat about all things PR! It’s free and open to all public relations/communications practitioners. Registration is required.
Experienced-Based Cohorts - Spring 2024
WMPRSA members will lead these experience-based groups in a discussion of current issues in PR. Topics will be fueled by each cohort to customize the experience and value for each member in each group. Times and method/location will vary by group.
First Contact
Meet and network with local PR and communications professionals and students. Free event.
Morning Meet-Up
Morning Meet-Up, a virtual gathering of current and prospective WMPRSA members, kicks off its new year on Tuesday, Feb. 20, 8:30-9:15 a.m. Grab your favorite morning beverage and join us for an informal get-together and chat about all things PR! It’s free and open to all public relations/communications practitioners. Registration is required.
Getting Your Work Recognized: Insights from Past PRoof Winners
Looking for inspiration in writing your PRoof entries? Join a panel of previous PRoof winners to gain a “behind the scenes” look at the work that went into those entries and hear what they learned about the submission process.
New Year’s Resolutions for Advancing Your Career
If you are considering how to best advance your career, join us to hear from chapter members about how pursuing a master’s degree or accreditation in public relations can help you move ahead.
Experienced-Based Cohorts - Fall/Winter 2023
WMPRSA members will lead these experience-based groups in a discussion of current issues in PR. Topics will be fueled by each cohort to customize the experience and value for each member in each group. Times and method/location will vary by group.
Morning Meet-Up
The WMPRSA Membership Committee hosts this free Morning Meet-Up, a chance to connect and share what’s happening in the profession. Morning Meet-Up happens online and is open to all current and prospective members.
Crain’s GR Business Deep Dive
We're taking a deep dive with Crain's GR Editor Joe Boomgaard discussing the recent acquisition of MiBiz and GRBJ —why it happened, what it means for PR pros and their employers/clients, how it changes local business coverage, and how PR pros can best work with Crain’s.
Morning Meet-Up
The WMPRSA Membership Committee is hosting its first virtual Morning Meet-Up, a chance to connect and share what’s happening in the profession. Morning Meet-Up is open to all current and prospective members.
Accessibility in the Workplace: Going Beyond Compliance
Our Annual DEIA Signature Event! Accessibility is too often left out of DEI conversations. It’s time to stop accepting the bare minimum in ADA compliance and create a sustainable and accessible workspace for good. Learn how to create accessible communication strategies, build inclusive teams, make events and spaces accessible for all communities from our speaker line up.
AI in Communications: Understanding Impact & Unlocking Potential
Panelists will discuss how AI is changing the many areas of digital communications, from SEO and ethics to health communications and visual arts.
Cross-Cohort Mixer
We’re bringing together the Getting Started, Ladder Climber and Wisdom in Spades cohorts to network and discuss topics relevant to local PR professionals.
Two Sides of the Same Press Release: The Intersection of Public Relations and Public Affairs
While every organization must have both a public relations and public affairs strategy, understanding the difference between them is key to success. Stacie Behler, Vice President & Chief Public Affairs and Communications Officer at Grand Valley State University, will share her experiences from the intersection.
Experienced-Based Cohorts - Spring 2023
WMPRSA members will lead these experience-based groups in a discussion of current issues in PR. Topics will be fueled by each cohort to customize the experience and value for each member in each group. Times and method/location will vary by group.
Connecting With Community: How Priority Health Makes an Impact
Jeremy Bakken, Director, Communications & Community for Priority Health, will share insights and ideas for creating Community Relations programs that engage key stakeholders.
PR Without Borders: Why International PR Matters to You
In a hyperconnected world, your communication could have international impact - whether you intend it or not. Learn five ways you can think global even when creating local content for your company or client from a panel of global practitioners with experience in corporate, health care, and agency roles.
New Member Mixer
New WMPRSA members who have joined the chapter between 2020 and 2022 are invited to mingle with current board members and committee chairs/vice chairs over drinks and appetizers. This open house-style happy hour event is a great way for attendees to learn about the chapter, network with peers, and discover ways to get involved.
Participation is free to members, but the event is capped at 48 people, so register today! We look forward to meeting you and welcoming our new members to the chapter.
Please RSVP by Tuesday, January 17.
State of PR
The field of public relations continues to change and evolve quickly. What is the state of the practice as we enter a new year? Join Natan Edelsburg, the Chief Partnerships Officer at MuckRack, to better understand what practitioners currently face and where the practice is headed.
Cohorts
WMPRSA members will lead these experience-based groups in a discussion of current issues in PR. Topics will be fueled by each cohort to customize the experience and value for each member in each group. Dates/times will vary by group.
How to Talk About What We Don’t Want to Talk About: Driving Conversations About Racial Injustice
Join Renee Cummings, a PR practitioner and data ethicist in residence at the University of Virginia, for this candid conversation about how to create an organizational point of view on racial injustice. Cummings will help communicators in developing their organization’s stance and finding their voice in conversations on these critical topics.
State of Journalism
Join local media representatives to get an insider’s view of media relations and content today….what’s news and what’s not and how to get your client’s and organization's stories told.
PR Measurement: Should You? If So, What and How?
In person and online! PR practitioners have always been challenged with measurement - if we should and how to best do it. Join us for an expert-lead dynamic discussion and deep-dive into the topic. We will discuss the “buzz” around Big Data and how it might change PR. The utility of a wide range of typical PR measures will be considered and we will explore how diving deeper into metrics that help you to build and maintain relationships, the essence of PR, may support your PR strategy.
Elements of Mental Health: Navigating Unstable and Stable Realities
Mental health has become a frequent topic of conversation. Professionals are struggling to define boundaries and avoid burnout. Barbara Rapaport, President, Real-time Perspectives, joins us for an interactive session introducing frameworks that help attendees make sense of what they are experiencing and identify tools for moving forward.
Experience-Based Cohorts - Spring 2022
WMPRSA members will lead these experience-based groups in an online discussion of current issues in PR. Topics will be fueled by each cohort to customize the experience and value for each member in each group. Dates/times vary by group.
How COVID changed PR forever
The COVID-19 pandemic transformed public relations in countless ways, from the tools we use to the way we connect with stakeholders. That change is still happening, and professionals must adapt and stay ahead of it. Panelists will share what they’ve learned so far, what lies ahead and how to adapt for the future.
How PR Can Unite a Fractured Society
Relationships are breaking, distrust is growing, and civil discourse is hard to come by. There’s a critical need for PR professionals, whose expertise is building relationships, to step up as champions of trust, transparency and (re)connection. Hear experiences and ideas for using PR’s unique skillset to help heal our fractured society.
GR for PR: Simple Ways Government Relations Can Add Value to PR Work
Politics and public policy can shape how your organization or clients do business. Kent Wood, Principal, Borealis Strategic, LLC, discusses how to make government relations an integral part of your PR strategic plan. .
Authentic Intersectionality: Moving Beyond Just a Moment
Greg Rokisky, social media and digital content manager of PFLAG National, will explore the continued commitment it takes for practitioners and organizations to move beyond a moment when it comes to inclusive communications and actionable ways to make these efforts more authentic.